More Dark Knight Viral Marketing

If you’re like me than the idea of viral marketing isn’t something that convinces you to go see a movie, but I still find myself interested in the different ways studios are using the internet to their advantage. Sometimes it can be very clever and entertaining. The Dark Knight, the upcoming sequel to Batman Begins, has launched various marketing sites with different clues. One, WhySoSerious.com has been updated for Halloween. A jack-o-lantern has appeared on the site which might bring some Batman treats just in time for the holiday.

One thing is for sure, these sites are never updated for no reason so something is coming. Stay tuned.